Website Usability Guidelines

Originally Published Early 2000’s

Once a visitor gets to your web site, you want to make sure they can find what they are looking for quickly and easily, or they will just go elsewhere. If a web site is easy to use and understand, visitors will be much more likely to come back time and time again. Using intuitive navigation techniques will greatly improve the usability of your web site, and therefore user satisfaction and return rates. Intuitive navigation means using some sort of menu, map or list that is instantly understandable to most visitors to your web site.

One of the first points to making a site easy to navigate is to have a consistent menu that is on every page. By having a menu that is on every page of your site, in the same location, users can move from each section from any other section, with out having to go back to a home page or menu page.

Keeping the menu in the same location, and in the same style. throughout your site ensures that visitors quickly recognize how to navigate your site. If you have a different style menu on different pages, users may get confused and not as easily comprehend how to navigate your site.

Another useful tool a site owner can include for visitors, especially on a large website, is a site map. A site map is a page containing an organized list of all the pages or sections of the site. Instead of moving through the site’s menu system and down through categories by clicking on links on different pages, a visitor has the option of going to the site map and clicking directly to the page they are seeking.

Though there are many fancy buttons, graphics and rollovers that can be used for your navigation menu, sometimes simple text links are the best bet. For one, text link navigation menus are fast loading. Many web surfers are on slow connections and do not want to wait for a complex navigation system to download. Text navigation menus also can add relevant text to search engine results, whereas image navigation bars can be limited in regards to search engine optimization. Text navigation also helps ensure your users understand what the links mean. If you do opt to use graphic navigation menus, you may wish to consider adding a redundant text navigation menu at the bottom or side of the page to ensure visibility and search engine indexing.

Many new site owners are tempted to use frames to create a navigation menu that will appear on all the site’s pages. The benefit is that the navigation will stay in sight even when the rest of the page is scrolled. Because frames piece pages together from other pages a webmaster cannot be sure that a web page using frames will be viewed correctly. If a visitor comes to a page through a search engine that was designed to have a navigation menu added with a frame, the user will see not see the menu without special coding. Because of this, if you do opt to use frames, it is important to add a link to your home page on every page, so viewers can see your site as it was intended.

Even if you are not using frames, it would be helpful to have a prominent link to the home page of your website on every page, to ensure users can find the “beginning” of your site. Most users have come to expect the home link to be the first item on the menu. It is also important that site visitors can easily contact you. Similar to users having come to expect the first menu-item to be a link home, most users now have an expectation that the contact link will be the last item on the menu.

Keeping the navigation menu near the top of the web pages ensures that surfers will be able to see the menu as soon as the page loads. If a user has to scroll to navigate to other pages of your site, they will be less inclined to do so.

In closing, it is important to keep in mind that when it comes to site navigation, simplicity is key. If a user does not immediately see what they need, they will not spend much time trying to find it, but will rather move on to the next site.

If you have further questions or would like assistance with your site navigation, please contact us!

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